Sustainability and Premium Guest Experience

μ. Artisan Water made a strong impression at Xenia 2025 , establishing itself as a key point of reference in gastronomy, tourism, and sustainability. Through its participation in Greece’s leading hospitality exhibition, the brand helped to advance the conversation around sustainable practices, demonstrating that premium aesthetics and environmental responsibility can fully coexist within a modern, high-standards hospitality model.

From November 22 to 24, the Metropolitan Expo became a central meeting point for tourism professionals, where the brand showcased its first-of-its-kind portfolio for the Greek market. As the creator of the first natural mineral water in Greece packaged exclusively in 100% recyclable aluminum, μ. Artisan Water is redefining the role of water across the entire premium tourism sector.